Monthly Archives: September 2015

Innovation in Business, Part 1: Why Innovate?

Innovation, the profitable exploitation of ideas, has an important role to play in developing competitive advantage. Innovation goes beyond creativity or ideas, and encompasses the act of bringing these creative ideas into being.   Innovation can certainly lead to some impressive breakthroughs. Just consider the printing press, light bulbs and antibiotics. For more modern examples, … Continue reading Innovation in Business, Part 1: Why Innovate?